Identifying 26-year-old Yashraj Mukhate by his brief dialogue-music mashup Rasode mein kon tha is less complicated than together with his identify. The music director couldn’t agree extra. He feels immensely joyful that throughout the lockdown his parody memes have been a supply of leisure. He says, “It became a turning point in my career. I was doing something to break the monotony of the content people had been consuming. I chose Kokila Ben’s Rasode mein kaun tha dialogue from the popular serial Saath Nibhaana Saathiya because I felt viewers were consumed by that scene.”
Yashraj says that his determination to do Rasode mein kaun tha modified his life and formed his profession in music . “My life changed. From being a music director from Aurangabad who creates jingles for brands and corporates, I was being talked about for my viral dialogue-music mashups. The quirky and entertaining content has garnered over 7.7 million followers, been shared by celebrities. Then I finally meet my greatest music icon AR Rahman sir! This wouldn’t have been possible two decades ago. Now, thanks to social media and the internet, every creative person has his or her own audience.”
JHe just lately gained the Changemakers awardhosted by OTTplay App. Yashraj writes lyrics, sings and offers music tutorials.
When he launched his model of Jhoome Jo Pathaan, Vishal Dadlani not solely commented on it on social media however requested him to recreate the complete music and in addition invited him for a future collaboration.
Yashraj’s dialogue-music mashup, nevertheless, wasn’t only a 2020 factor; he had been experimenting since 2019. “After my video went viral, I was constantly looking to meet everyone’s expectations. When I saw people sharing and re-sharing my mashups with captions like ‘he is back with another one’, I felt I should not disappoint my followers.”
Post-lockdowns, when normalcy was restored, Yashraj determined to cease making mashups. “I knew it was time to look at different things. Plus after I was offered work as a music director for OTT projects, I had to concentrate on different levels of creativity.” Yashraj has collaborated with manufacturers like Pepsi, KFC India, Vivo India, Oreo, Netflix India and Zee5.
With the numerous roles he playscan he be known as a one-man military? “Almost, I take help from a mixing engineer for good sound quality when using Indian instruments. Otherwise, I am pretty much self-taught. I have grown up seeing my dad sing, who is also a self-taught singer.”
Finally, did he meet the Kokila Ben actor? Was she proud of the mash-up? “I met the entire team of Saath Nibhaana Saathiya. They were very happy with my creativity,” he laughs.