Sanjana JS, Nazreen Najeeb and Sreedevi G Nair promote handmade hair equipment by their social media handles and exhibitions
Sanjana JS, Nazreen Najeeb and Sreedevi G Nair promote handmade hair equipment by their social media handles and exhibitions
When Kottayam-based Asha Varghese, a mom of three, was wanting round for fascinating hair equipment for her twin ladies, Sarah and Bella, Instagram helped her out. She got here throughout Sanjana JS’ on-line retailer for handmade hair equipment, The Bow Story. “I have been her client for nearly two years now. I even ordered colour-coordinated floral accessories such as tiaras and pin clips for my family members for a wedding,” says Asha. Sanjana is likely one of the entrepreneurs in Thiruvananthapuram who make bespoke hair equipment for patrons of all ages.
Sanjana JS along with her daughter Nainika
| Photo Credit: SPECIAL ARRANGEMENT
Character-themed hairbows equivalent to Snow white or Little Mermaid, mother-daughter combo units in the identical color or theme, birthday and celebration specials, tiaras for weddings, floral headpieces, frilled bows… one is spoilt for alternative whereas browsing by the social media pages of those entrepreneurs.
Serendipity and an innate talent for craft and color helped these entrepreneurs win prospects. When Sanjana discovered it tough to purchase hair equipment for her six-month-old daughter in the course of the pandemic-induced lockdown, she turned to her aptitude for craft to make some equipment at residence. YouTube tutorials got here to her rescue to fine-tune her abilities. “As word got around, friends and family wanted me to make it for them as well,” says 27-year-old Sanjana, a resident of Nettayam. Thus was born The Bow Story (@the_bow_story) in 2020.
Hair equipment from Rui run by Nazreen Najeeb
| Photo Credit: SPECIAL ARRANGEMENT
Nazreen Najeeb additionally turned entrepreneur in the course of the lockdown. An alumnus of National Institute of Fashion Technology, she was working with a boutique in Kottayam. After quitting her job in December 2020, she launched Rui (@rui.cares) in January 2021.
Nazreen Najeeb, who runs Rui
| Photo Credit: SPECIAL ARRANGEMENT
Meanwhile, Sreedevi’s retailer, My Little Bow Shop (@mylittlebowshop_bysreedevi) is an offshoot of her on-line retailer for jewelry and equipment, Tempting Factors By Sreedevi, launched 4 years in the past. “Some of my regular customers used to ask if I had accessories for kids. That’s what made me launch my brand this January,” says Sreedevi, 27.
While a significant chunk of their enterprise is through Instagram or Facebook, these entrepreneurs are additionally regulars at gross sales and exhibitions within the metropolis. Products are imaginative and embrace hair bands, bows, clips, scrunchies, tiaras, wraps and crowns in myriad designs and color mixtures.
Sreedevi G Nair
| Photo Credit: Special Arrangement
While Sanjana and Sreedevi give you customised merchandise, 27-year-old Nazreen, a former lecturer, has a inventory of hand-embroidered scrunchie ribbons, pinwheel bows, headbands, sailor bows, and bunny bows. “I have been doing bridal wear with hand embroidery and so I incorporated that in the accessories,” says Nazreen, including, “We have a collection with tie-and-dye fabric, and even one made with turmeric and tea in the tie-and-dye method.”
Scrunchies from the model, My Little Bow Shop
| Photo Credit: SPECIAL ARRANGEMENT
All of them ship the equipment throughout India. Rates begin from ₹50 per piece. Leather, delicate nylon and elastic are additionally used to make equipment. Pearls, beads, flowers, stars, charms, and many others are used as elaborations.
Source: www.thehindu.com
