Nineteen-year-olds Abby, Saloni and Darshini’s eyes lit up as they swayed to the catchy tunes of Ok-pop numbers on the Express Avenue Mall, final week. Not simply Ok-pop, Korean tradition, cosmetics and wonder merchandise have additionally struck a chord with the Indian viewers whose resonances are being felt deeply. But what fuels this ardour? Speaking about Ok-culture, Saloni stated, “Korea is an emotion, Korean food is delicious and K-Pop bands like BTS preach ‘self-love’ which is motivating and uplifting, creating a strong bond.”
Held from November 17 to twenty, the Korea Fair in India 2022 (KFI) was all about pulsating Ok-pop music, delicious Korean meals, stalls displaying Korean magnificence and wellness merchandise, data desks and different client merchandise. Large crowds swarmed the occasion organised by Korea Trade Investment Promotion Agency (KOTRA), in affiliation with Consulate General of the Republic of Korea in Chennai. The theme of the honest was Korean wave: Made in Korea, Loved in India.
More than 20 B2B cubicles showcased Ok-consumer merchandise starting from meals, cosmetics, jewelry, posters, electronics, wellness merchandise along with a number of video games stalls. The public was additionally inspired to take part and win prizes within the video games, quizzes and roulettes. The big range of meals and pores and skin merchandise have been additionally up for tasting and testing.
Kamaleshan F, deputy supervisor, KOTRA stated, “The Korea Fair was aimed at enhancing business for the upcoming importers and to encourage other Korean importers. The event registered a footfall of eight lakh people on the second day and six-and-a-half lakh people on the third day.”
Fourteen-year-old Anayra was there on the occasion together with her mom Tarana. “I am going to visit Korea in my summer holidays next year. It is my dream destination. “
The teenager’s mother couldn’t help but gush about her daughter’s love for Korean ramen, bibimbap, kimbap and kimchi. “She responds to phone calls with a Korean salutation, and has even learnt to cook Korean food from YouTube,” she added.
An all-girls dance group LDC inaugurated the occasion with a power-packed dance efficiency. The ladies grooved to fashionable Ok-pop songs which left the viewers hooting, cheering and breaking into intermittent jigs. Sruthi, Rhea, Ananyaa, Aradhana, and Jay got here collectively at a flash mob that occurred on the Express Avenue mall in 2017. Rhea stated, ‘’A Ok-pop contest is performed in India yearly. That’s how LDC was shaped. We went to Delhi to symbolize Chennai on the contest.”
“The energy of K-pop comes from the idols themselves and their passion to dance. It inspires us to dance and dream. In the West, people connect to lyrics, but K-pop idols are interactive so we feel closer to them,” stated Aradhana.