One of Chennai’s earliest multi-designer boutiques, Collage now strikes into its new deal with in Chennai: A classic home that showcases modern trend
One of Chennai’s earliest multi-designer boutiques, Collage now strikes into its new deal with in Chennai: A classic home that showcases modern trend
Collage has a brand new deal with. After sitting fairly on Greams Road for 19 years, the multi-designer boutique has now discovered consolation in a 70-year-old home in Nungambakkam. A melange of wealthy embroidery, strong patterns and skilful weaving adorns the brand new venue that’s wealthy with an Art Deco model. While the grand home with its lush backyard provides one the sensation of stepping right into a bygone period, the fashionable inside structure immediately affords a up to date feeling.
Lata Madhu
| Photo Credit: Special association
For Lata, who based this retailer alongside together with her sister Priya Vasudevan, “planning and then working” has by no means been an choice as she believes in simply going with the stream. “I never planned to choose this house in particular. I just saw and fell in love with it. Here, from every window you can see a tree, which I think adds up to the beauty of this place. I didn’t even rework this house much. A lot of elements have been retained, like the ceiling and the floors. There is also a wall where the bricks are from the 50s. It just created a sort of wow factor,” she says.
A novel characteristic about this 4,000 sq. toes retailer is that each room has a special character. “For instance, the rooms with travel clothes give a sense of relaxation. Another room showcases garments in cotton and chanderi. There is a room for Indian wear and one that features trendy brunch looks. We have always been good with curation. We don’t like to be conclusive,” provides Lata.
Designer assortment at Collage
| Photo Credit: Special association
Over the years, Collage’s aesthetics have advanced. “We initially started by being minimal, contemporary and stark. We would now like to be seen as a warmer, slower and experiential space,” she says.
As with garments, Lata’s love for artisanal crafts seeps into decor as properly. The retailer options steel furnishings and crafts from Moradabad, Uttar Pradesh. “I did not want furniture from a showroom. Except for the two Barcelona couches, every piece of furniture here is from Moradabad,” says Lata.
Apart from the garments, artwork works by Sam Madhu, Chennai-born Berlin-based graphic artist and Lata’s daughter, add color to the house.
Collage shares the works of about 40 designers together with well-established names similar to Payal Khandwala, Sukhet Dhir, Amrich, Cell Design and Péro and new ones similar to Itrh , Paisley Pop (Jewellery) , Inej, Maku and Dyelogue.
“Almost all our designers work with pan India craftsmen, weavers and artisans,” says Lata, including that Maku is concerned with weavers and dyers from Bengal, 11 11 Cell Design works with craftsmen in Kutch, Payal Khandwala offers with girls weavers, whereas Suket Dhir engages weavers from Benaras.
Art by Sam Madhu
| Photo Credit: Special association
“Our thought process shifted during COVID-19, a deeper appreciation for textile, handmade clothing was what we were leaning towards. As everyday style over fashion and trends was already our core belief, now we wanted a sense of something more permanent, a little bygone and classical,” indicators of Lata.
Collage is positioned at 6, Rutland Gate 4th avenue, Nungambakkam, Chennai. Prices begin at ₹4,000.
Source: www.thehindu.com