The expertise firm is showcasing its cellular advertising automation platform Grow and the actual outcomes achieved for e-retailers throughout industries
Sao Paulo, July 27, 2022 – With the fixed evolution of e-commerce in Brazil, Upstream, a worldwide specialist in cellular advertising automation, is collaborating in one of many largest conferences for e-commerce within the nation, Forum E-commerce Brazil. The multinational firm is in search of to introduce its options that may assist e-commerce firms within the Brazilian market maximize buyer leads, enhance sign-ups, and enhance their gross sales throughout all attainable cellular channels, through its award-winning cellular advertising automation platform, Grow. The Forum is happening on July twenty sixth and twenty seventh, at Transamerica Expo Center, in Sao Paulo.
“Right now Brazil is experiencing a tremendous growth in e-commerce and we are determined to help local players meet their goals and see their digital marketing campaigns skyrocket. With offices in Sao Paulo and Rio de Janeiro, we have been operating in the country since 2008, meeting mobile marketing demands with the main mobile operators and other companies from segments like education, banks and public agencies. Now our main focus is e-commerce, as we see great potential in terms of growth”, mentioned Dimitris Maniatis, Upstream’s CEO.
Brazil is among the many 10 largest e-commerce markets on the planet and the second quickest rising. Upstream is anticipating a 15% year-on-year development within the nation.
During the occasion, the corporate will showcase Grow, display the martech platform’s functionalities and current stay success circumstances from each the native and worldwide markets.
Grow is an answer made to help manufacturers obtain extra engagement with their prospects by means of a multichannel technique – SMS, RCS, push-up notifications and lots of extra channels. At the occasion, individuals may have entry to the outcomes achieved for one of many largest wholesome snack bar firms in Brazil. In solely 13 days of the marketing campaign going stay, Upstream supported the corporate to extend its conversion charge, gather hundreds of contacts from potential shoppers and reinforce buy intent by sending reminders to the shoppers who had beforehand deserted carts on the model’s web site. Upstream’s campaigns through Grow enabled an ROI of 14x larger than the model’s preliminary funding, contributing 5.4% of total gross sales in simply two weeks.
Last month, Upstream revealed its plans for e-commerce in Brazil, aiming to serve advertising automation options to among the high e-commerce firms within the nation. With the acquisition of recent e-commerce shoppers and tasks within the nation, the corporate is trying to reinforce its native staff of execs by 100% by the tip of the yr. “We believe in the power of the Brazilian market, as for the past 4 years we have seen very promising growth rates year on year. With the expansion in e-commerce, we are expecting our operations in the country to grow more than 20% annually over the next years”, mentioned Dimitris Maniatis.
E-commerce Forum is the most important occasion for e-commerce in Latin America, anticipating to host 15,000 occasion guests. Participants can meet up with Upstream and uncover how the corporate’s multi-channel advertising automation options combining on-site campaigns and triggered cellular messaging can flip nameless web site guests into prospects and enhance gross sales.
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