On the day of its opening, Glen’s Bakehouse in Anna Nagar has small however regular swimming pools of individuals peering on the counter, ready to put orders for chocolate pastry, hen croissants and overwhelmingly, blueberry cheesecake.
This widespread model from Bengaluru was registered in 2011 however began means again within the Eighties by founder Glen Williams who additionally started the patisserie model Sweet Chariot and can be one of many companions at Toit brewpub. Now, they’ve arrange store in a white bungalow — their signature fashion of venue — alongside Chennai’s tree-lined Anna Nagar neighbourhood. Though the cafe simply opened, the outside seating space is already busy with a number of teams of buddies catching up over espresso whereas the remaining are on laptops, probably in search of cake-fuelled motivation to work.
“Mondays in Bengaluru are a little dull. I guess it takes some time for people to get out of the weekend spirit. Chennai seems different. Though today is a Monday, it felt like a weekend. I like the response,” says Glen’s buddy and enterprise guide Vincent Machado who has been overseeing the opening.
New beginnings
Since the cafe opened this morning, it has performed host to prospects strolling in to get their fingers on a free mini cupcake every, along with about 15 influencers says Sruti R Iyer, from, Hotkhana, the advertising and marketing agency dealing with the promotions of the model. Which in all probability explains their glass instances towering with chocolate and crimson velvet button cupcakes.
The determination to carry Glen’s Bakehouse to Chennai has been within the works for some time now, says Vincent.
“There had been a demand to bring the brand outside of Karnataka to places like Telangana, Maharashtra and Tamil Nadu in the past but we did not want to execute it unless we were well-established in Bengaluru. Now that we have 12 outlets there, we decided to take on the master franchising model and opened our first store outside Karnataka with one of the franchisees who has worked with us in the past in Bengaluru. Other States are also on the card,” he says.
Operations head and accomplice, Glen’s Bakehouse, Rajaneesh Kumar says that they’ve opened their first outlet in Anna Nagar was due to the energetic ‘foodie’ tradition right here. “However, the plan has always been to open across Chennai in places like Nungambakkam and Besant Nagar in the near future as part of our master-franchising model,” he provides.
The restaurant has 5 departments engaged on making recent desserts, puffs, pizzas and the counter moreover a sizzling kitchen. It at present seats 100 individuals with an indoor air-conditioned space and a nice outside counterpart.
The cooks suggest
Sourdough pizza
Red velvet cupcake and pastry
Mousse cake
Blueberry cheesecake
Lasagna
Pot pies
Glen’s signature espresso
Source: www.thehindu.com