Anavila Misra’s new line that options khadi on jamdani saris and separates celebrates the understated magnificence of the weave
Anavila Misra’s new line that options khadi on jamdani saris and separates celebrates the understated magnificence of the weave
Anavila Misra’s new line of saris and separates is known as Quiet, alluding to the understated magnificence of khadi. “Khadi is a way of life,” the designer reiterates, throughout an interview on the sidelines of launching Quiet at Good Earth, Hyderabad. (The assortment can also be obtainable at Good Earth shops in Chennai and Bengaluru; she additionally plans to inventory them at Amethyst in Chennai and Raintree in Bengaluru quickly.)
Even earlier than sustainability, gradual style and acutely aware clothes grew to become speaking factors in style, Anavila has been prioritising the ethos of sustainable clothes by working with handwoven linen with minimalistic motifs because the launch of her signature label in 2011.
She remembers the hesitancy of weavers to take to linen within the preliminary years: “They were game to weave stoles since those could be done on smaller looms, not the saris. They were not sure if there would be takers.”
Today she works with 200 weaver households in Phulia, West Bengal, and her ethereal, easy-to-drape linen saris have given her label a definite id.
Designer Anavila Misra
| Photo Credit: Special Arrangement
Anavila’s romance with khadi started a couple of years in the past. She had heard her mom recall how white khadi saris with easy motifs have been worn by ladies in Punjab, pre-independence, whereas cooking within the kitchen: “These saris had gone to Punjab from Bengal; our ancestors knew about climate-friendly fabrics.”
When she determined to launch a khadi line, she started interacting with weavers in Burdwan, West Bengal, in 2018-19: “They have been working with khadi for years and the yarn is available locally. The craftspeople are adept at using vegetable dyes; 80% of this collection uses vegetable dyes.”
The saris, kurtas, anti-fit tops impressed by bandis of yore are woven utilizing superb rely khadi (120 thread rely and above) with motifs in jamdani. The color palette ranges from pastel vegetable dyes to shades of indigo in addition to brighter pinks and yellows focusing on a youthful clientele. Detailing is delicate and chic. As Anavila places it, “the textile is the hero, so I prefer the minimalistic approach”. The saris and clothes are priced ₹9,500 upwards.
Motifs akin to pomegranates and birds have been chosen from the craft cluster surroundings, which the craftspeople have been accustomed to. Going ahead, Anavila needs so as to add extra motifs and experiment utilizing khadi and linen collectively. Quiet has a few khadi-linen separates and he or she intends to do extra.
Quiet, which was to be launched in 2020, was deferred when the pandemic set in. That gave her and the weavers time to work additional on the gathering. “Weavers worked during the first wave of COVID-19 since they had yarn stocks and the villages were largely not affected. In summer 2021, work paused for a few months as the pandemic reached the clusters.”

The superb rely khadi saris have been woven in Burdwan, West Bengal
| Photo Credit: Special Arrangement
Her on-ground interactions with the weavers earlier than the pandemic made it simpler to have interaction with them by means of smartphones in the course of the lockdowns: “Many weavers use WhatsApp, follow me on Instagram and are aware of the prices at which the saris and garments are sold. This helps them negotiate for better wages and the younger generation is keen to continue weaving.”
Plans are on to credit score spinners and weavers who introduced Quiet to life. She exhibits movies of weavers at work, which can quickly be on the label’s Instagram profile: “I want buyers to know their names and faces. The design and ideation might be mine, but it is their skill and work.”
Anavila additionally plans to roll out way of life merchandise with khadi, starting with desk linen. She notes that there was a rising grassroot degree dialogue on khadi: “Occasionally, my weavers tell me they are attending a meeting hosted by the khadi board or charkha distribution. Fashion schools such as NIFT also send their design students to meet weavers. All this boosts their morale. There is more dynamism in the clusters and khadi is no longer a dying craft.”
Source: www.thehindu.com