Kylie’s wine proving a No.1 smash: Pop star’s plonk is successful with customers as gross sales rise greater than four-fold in previous 12 months
Kylie Minogue is doing the loco-motion by the UK’s alcohol market – with gross sales of her wine rising greater than four-fold previously 12 months.
The Australian pop star offered £18.9million of her wine within the 12 months to May, an increase of 338.1 per cent on a 12 months earlier, in accordance with figures from knowledge enterprise Nielsen.
Minogue’s wine, launched on her 52nd birthday in May 2020 and made by movie star wine specialist Benchmark Wine, rocketed into the highest 150 of Britain’s alcohol manufacturers.
Cheers: Australian pop star Kylie Minogue offered £18.9m of her wine within the 12 months to May, an increase of 338.1 per cent on a 12 months earlier, in accordance with figures from knowledge enterprise Nielsen
It grew to become the fastest-growing alcohol model within the nation and leapfrogged rivals together with Jacob’s Creek and Scrumpy Jack in gross sales.
Benchmark boss Paul Schaafsma instructed The Grocer journal that Minogue’s wine has succeeded as a result of she is concerned with every little thing ‘from blending the wines to designing the packaging’.
Benchmark has developed wines for different celebrities together with musician Gary Barlow and chef Gordon Ramsay
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Source: countryask.com