Singer-songwriter Sruthi Vijayachandran, professionally referred to as Sruthi VJ launched her debut single Jee Bharke on May 21, 2022, on all audio platforms. An indie-pop music about discovering objective, it was initially written and composed by Sruthi as a melody with Indian and Western pop types and lyrics in each Hindi and English.
Talking over the telephone from San Francisco the place she at present stays, Sruthi says the music is about discovering objective, prioritising happiness, and embracing what one loves doing, fairly than escaping it. “Many of us are naturally inclined to believe that true happiness is elusive, and that living a fulfilling life — while idealistic — isn’t possible for everyone.
“Sometimes, taking a moment to pause and find joy in simple things could alter the course of one’s life,” she says.
The music was born out of Sruthi’s private experiences ultimately main her again to music. After a profession in communications, she has now taken to singing full time. She resides the dream she noticed for herself, she says.
Singing since she was a baby, her basis in Carnatic music helped her interpret different types of music and draw parallels between them. Originally from Conoor, Sruthi nonetheless continues her Carnatic music coaching underneath her guru Madhuvanthi Vighnaraja.
She developed her vary in Western music by performances in choirs, a capella productions and church concert events. “I combined Western and Indian music to create Jee Bharke. This song puts India on the global map, and celebrates the diversity of our country,” she says.
Richard Andrew, the producer of the music says Sruthi is a delight to work with. A music mentor at Moksha Academy of Arts in Bengaluru, Richard is an entrepreneur who enjoys music as a passion. “The song and video send out a strong message to live life to the fullest and follow your dreams.”
Sruthi’s Carnatic music roots mixed along with her publicity to Western music have resulted in an eclectic type that traverses numerous genres like pop, jazz, and R&B. “I want my songs to be pan-genre,” she says.
Pandemic, challenges of unbiased artists, and extra
For Sruthi, the pandemic kickstarted her musical dream. Staying at dwelling with time to replicate and aided by the web helped her artistic course of take off, she believes.
“Internet helps independent artists generate content in non-traditional ways, stay relevant, and embrace technology,” Sruthi says.
| Photo Credit: Special Arrangement
However, challenges do persist, Richard provides. “Bollywood is one of the biggest challenges independent artists face, and there is very less visibility for us. And of course, there is the issue of support and funding as well.”
The video music was launched on May 25, 2022, with an unique premiere by The Rolling Stones.