‘The marginalised farming community, constituting about 85% of the agriculture sector, can substantially spur the consumption of multiple services in India to help the country to reach its GDP target of $5 trillion’
‘The marginalised farming community, constituting about 85% of the agriculture sector, can substantially spur the consumption of multiple services in India to help the country to reach its GDP target of $5 trillion’
Ooty-based Lawrencedale Agro Processing India (LEAF), an built-in agriculture know-how main, is planning to rework the lives of greater than three million marginalised and tribal small-hold farmers inside the subsequent two years, stated a prime govt.
“We cannot afford to ignore the large positive force which this segment can bring about in the rural landscape in India,” stated founder & CEO of LEAF, Palat Vijayaraghavan in an interview.
According to him, the marginalised farming neighborhood, constituting about 85% of the agriculture sector, can considerably spur the consumption of a number of companies in India to assist the nation to succeed in its GDP goal of $5 trillion.
To obtain this objective, LEAF is implementing an aggressive go-to-market technique by way of its know-how platform LEAF Farmer Network (LFN) powered by Mastercard and has aligned with a number of stakeholders within the agriculture ecosystem.
Mr. Vijayaraghavan stated a farmer does a number of transactions proper from harvest to realisation of it. There are quite a few transactions, principally finished by way of money, and consequently there aren’t any data. The greatest downside for a number of service suppliers is lack of precise, clear actionable information.
LFN is a differentiated platform floated to unravel a number of challenges of farmers in a clear method. The complete course of is managed by farmers, with assist from on floor groups from LEAF.
LFN solves that particular concern by harnessing the ability of know-how to route all transactions by way of the digital platform. This would assist the ecosystem companions to analyse and take essential enterprise and business choices primarily based on transaction information of farmers each day.
“The scale with which we are enabling transactions is enormous. The core of LFN is that it enables transparency of all transactions in the entire agriculture lifecycle,” he stated.
“This initiative will also support the farmers through comprehensive training and capacity building in entire lifecycle of the harvest, including post-harvest management to reduce wastage,” he stated.
Source: www.thehindu.com