HMD Global, a Finnish cell phone producer, and official model licensee for Nokia on Friday stated it will comply with a multi-brand technique ie: cellphones and units underneath the model names of each HMD and Nokia will co-exist within the world markets.
Refuting world studies in regards to the finish of brand name Nokia, an HMD Global communique stated, “You will proceed to see new Nokia telephones. True to our values, HMD will proceed to design extra sustainable and inexpensive phones- our repairability, sustainability and digital detox merchandise are touchdown extremely effectively amongst client and enterprise audiences alike and we’re excited to construct on that momentum with the brand new HMD model.’‘
Ravi Kunwar, VP, India, APAC, HMD Global, said, “Today is a big day for HMD as we move from being a brand licensee to a brand owner, a big step in our journey! This means you will get to see unique HMD originals, the Nokia phones that you’ve at all times beloved.’‘
The statement released by HMD Global said it would move forward with a new multi-brand strategy where it would produce devices under a new HMD Originals brand name alongside Nokia.
However, the company also said it was updating its channels from Nokia Mobile to HMD adding, this change was more than just a new name. “We are introducing a fresh new multi-brand strategy.This means you’ll see a spread of HMD Originals alongside Nokia telephones and thrilling merchandise from new partnerships this 12 months,’‘ he stated.