Sriram Viji, MD, Brakes India
| Photo Credit: BIJOY GHOSH
Brakes India Ltd. is eyeing a complete turnover of ₹10,000 crore within the subsequent couple of years by growing its abroad market share, increasing international footprint and introducing new merchandise, mentioned MD Sriram Viji.
“Last year, we posted a consolidated turnover of ₹6,900 crore, of which exports accounted for ₹1,500 crore. We are hopeful of posting 10-14% growth during the current fiscal,” he mentioned throughout an interplay.
Asserting that their formidable plan is dependent upon the home market efficiency, he mentioned that if the financial progress price is nice then we are able to obtain the numbers a lot earlier than the anticipated date.
Currently, the producer and provider of braking methods for mild, heavy and industrial autos, has an export market share of twenty-two% and the corporate desires to develop to over 30% in 5 years.
“Majority of our exports are from our foundry division. The foundry has a total capacity of 180,000 tons. We are working on future capex to enhance the capacity further. We will be one of the largest exporters of iron castings from India. Already, we have strong base with majority of exports going to Europe,” he mentioned.
Talking concerning the future outlook, he mentioned home markets progress shall be there. However, the corporate foresaw lot of alternatives within the export markets each for present iron castings and new merchandise equivalent to passenger autos or industrial autos braking.
In the final 12-18 months, Brakes India has strengthened its presence globally by establishing a authorized entity in Germany, recruiting staff members in Korea and gross sales folks for North America. Besides, plans are on to arrange department workplace in Japan throughout this fiscal.
Unlike different gamers, Brakes India will develop merchandise for the Internal combustion engine (ICE) autos in addition to for electrical autos (EV).
“From a product perspective, we do full braking systems. It does not significantly change for EV or ICE. From that perspective, we have some products improvements happened in EV. We are working on specific products required for EV. We are working on several leading EV selling platforms in India,” he mentioned.
“Based on the product portfolio we have and cost we were able to achieve out of India, it is very good opportunity to look at global OEMs or suppliers for existing product portfolio,” he mentioned.
While feeling bullish concerning the home market situations, he mentioned it was on account of two components — the robust push given by the Centre to infrastructure initiatives and plenty of MNCs have fairly robust publicity in India both on their very own or by way of worldwide buy organisations.
“We see much more active participations from OEMs looking to source from India for international markets. That gives the confidence while we will grow with the Indian market, export is a higher growth potential in the medium term,” he mentioned.
According to him, the corporate can be planning to introduce electrical boosters for EV. Prototype is prepared and manufacturing will begin in two three years.
Source: www.thehindu.com
