Akme Fintrade (India) Ltd., a two-decade-old non- banking finance firm (NBFC), is creating a fintech-led digital lending platform to supply lending options for rural individuals beneath the model identify aasaanloans.com, a prime government stated.
“Aasaanloans.com will utilise technology and the experience generated from serving customers since more than two decades to ensure right amount of credit to the right borrower at right time and that too digitally and interacting with their own language,” stated Nirmal Kumar Jain, MD.
“The platform will provide customised products like Aasaan Vehicle Finance, AasaanSaral Udyog Loan, Aasaan Mahila Udyog Loan, Aasaan Farm Equipment Loan, Aasan Gruh Loan to name a few in their own language with end-to-end processing of loans to happen digitally,” he added
He stated the agency was upgrading its insurance policies, procedures and tips on this section of development and would use the digital platform to attain scale.
“We believe Aasaanloans.com will be able to cater to the varied financing requirement of rural population and has the potential to become a meaningful player in the Indian rural lending space,” he added.
The NBFC operates predominantly in southern Rajasthan and offers financing options for its prospects in rural geographies. It has prolonged its presence to rural geographies of Gujarat, Madhya Pradesh and Maharashtra.
Stating that credit score demand from the agricultural financial system was rising, he stated there have been nonetheless challenges like last-mile connectivity, linguistic obstacles, and an absence of organised monetary info for shoppers in these places.
Emphasising that regional NBFCs are remodeling themselves in present occasions he stated these entities have a plethora of details about their shoppers which could possibly be digitised and leveraged to make clever lending decisions and cross-sell prospects, guaranteeing optimum useful resource utilisation and earnings.